This program takes your bras and gives them to the local shelters.

Recycle Today!!!

I’m glad you raised this, I had a moment of hesitation before posting this one. What I like about this initiative, though, is that it provides an incentive to recycle for the peeps in the UK. I’d rather see a donation program sending bras to Africa for local income generation programs (or more efforts like those of Goods for Good matching Northern excess with Southern need), but I think there’s also something to be said for practicality. The only way to get rid of our waste problem is to raise awareness about consumption and encourage people (especially people running big companies) to consume less which, in the West, seems to only sink in with the masses when money—in the form of either incentives or disincentives—is involved.

Again, thanks for raising this, Max. I’d love to hear what others think.