In nepotistic news, word broke yesterday that my little sister, Soraya Darabi, and her friend, Maxine Bédat, will soon launch an ecommerce startup called Zady. You can read more about it here, here and here, among other places. These impressive young women have teamed up to pool Soraya’s experience in the tech world with Maxine’s experience running The Bootstrap Project, a nonprofit dedicated to creating a sustainable platform for global crafts. The result: a thoughtfully curated collection of fashion and homeware focused on quality, craftsmanship and, most importantly, supply chain transparency.
Of interest to trashies: Zady evolved in reaction to the “fast fashion” epidemic. Investing in high quality clothes and goods means throwing less away in the long run; and some of the designers the company features include brands breathing second lives into recycled materials.