Take Back the Filter


Beth over at Fake Plastic Fish gave me the heads up about a new campaign to get The Clorox Company, North American distributor of Brita water pitchers, to start a recycling program for the filters ala the one run by the original Brita makers in Europe. For more on the campaign, check out the Web site.


5 Responses to “Take Back the Filter”

  1. maxwell Says:

    thx for this! i’m totally sending my filters to them.

  2. Beth, aka Fake Plastic Fish Says:

    Maxwell, we are waiting for your filters with open arms! We will love them as no landfill ever would.

    Thanks for posting this, Leila!

  3. everydaytrash Says:

    Glad to help, thanks for organizing !

  4. Erin Says:

    These definitely need to be recycled! Thanks for the info.

  5. Beth Terry Says:

    Thanks for blogging about the Take Back The Filter campaign. We’ve had great news this week! Brita has created a program to take back and recycle the filters. Read about it here:


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