WTF, Borders?

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Dear corporate bookstore owners: you do not trade in trash.

Doomed bookstore

From the HuffPo:

Last month, corporate parent Borders announced they will soon be closing 200 Waldenbooks book stores in communities nationwide. Current Waldenbooks employees have come forward to alert the public that the company plans to dispose of many unsold books in the cheapest, easiest, least responsible way possible – by trashing them.

Read more here. First H&M, now this. Clearly we aren’t doing a good enough job communicating the simple reality that throwing things away is never the cheaper solution. Not in the long run. Ideas on how to better message through the thick skulls of corporate America?

Thanks for the tip, Robin.

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One Response to “WTF, Borders?”

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