Customer service

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In an opinion piece on food trash, published by the  Stockholm Consumer Cooperative Society, some interesting facts about wasted food are presented. The figures are based on a Swedish study, implying that it is relevant in other western consumer cultures. 50% of the overfeeding of lake- and seawater in Sweden is created by the food industry. At the same time, 40-50% of the global total amount of produced food is wasted. Spooky connection.

According to the piece, what is needed is regulation that improves people’s ability to refrain from throwing out so much that was supposed to be eaten. The solution, according to the writer, is in more efficient cooling, packaging and logistics, to name a few examples.

While these are all excellent ideas, I would hazard a guess that regulation holds little power against changing people’s mindset on what’s foul and what’s edible. The food industry obviously has an interest in selling more food, i.e. their incentive to inform customers that they indeed can eat a “wasted” tomato is small. If they had a change of heart for the greater good, I’d be happier buying their food.

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