Does it count as idea theft if the rip off is for an environmental PSA? This interesting post by Michael Tully for Hammer to Nail asks this very question. Case in point: Rahmin Bahrani‘s Plastic Bag as jacked by The Magestic Plastic Bag, A Mocumentary. The original is narrated by Werner Herzog, the knock off by Jeremy Irons. No contest. And while imitation is the sincerest form of flattery, this particular imitation has been selected to play at Sundance.