Building a slow fashion movement


In nepotistic news, word broke yesterday that my little sister, Soraya Darabi, and her friend, Maxine Bédat, will soon launch an ecommerce startup called Zady. You can read more about it here, here and here, among other places. These impressive young women have teamed up to pool Soraya’s experience in the tech world with Maxine’s experience running The Bootstrap Project, a nonprofit dedicated to creating a sustainable platform for global crafts. The result: a thoughtfully curated collection of fashion and homeware focused on quality, craftsmanship and, most importantly, supply chain transparency.

Of interest to trashies: Zady evolved in reaction to the “fast fashion” epidemic. Investing in high quality clothes and goods means throwing less away in the long run; and some of the designers the company features include brands breathing second lives into recycled materials.




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5 Responses to “Building a slow fashion movement”

  1. italicious Says:

    I can’t get enough! This is so exciting, we recently spent a weekend in Naples and my husband was complaining that a number of the small family run stores that he knew and loved growing up had been taken over by cheap chain stores. You see if everywhere, and even though I am decked out in H&M (not too many artisinal maternity brands out there) I am totally behind this movement!

  2. Leila Darabi Says:

    Great to hear that people with great taste are into this endeavor! Also, how could I have missed that you are pregnant?! Congrats!!! I hope #2 arrives on as cool of a birthday. xo

  3. My grandmother’s closet | everydaytrash Says:

    […] the company I told you about in this nepotistic post, is now live. Among the stories behind the brands featured on the site you will find an […]

  4. Selfie Says:

    Good luck with the fashion project. Sounds awesome!

  5. davis mens store coupons Says:

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