Recycle for London campaign goes mobile

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londonmobileThe ever clever Recycle for London program is promoting its “Starve your bin” campaign with a mobile download game for Brits on the go.  The object of the game is to block items from reaching the hungry trash bag by catching them first in a green recycling bin.    Or rather, the object of the game is to raise awareness about the massive amounts of recyclable materials that end up in the trash.  Londoners can download the game by texting a special number and oh so special iPhone users can get the game directly from the Apple store.

Your very own iPhone app?  Very slick, Recycle for London.  As a new media geek, I’m impressed.  But really, you had me at viral video.

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