Back from the motherland, thinking “honestly, what are they thinking?”
Background: Swedish Public Radio are reporting today on food waste. Previously, this discusson has been focusing mainly on households (who throw out about 11 pounds of edible food every week). Today our lovely radio turned the attention to supermarkets: Annualy, supermarkets in Sweden (population 9 million) throw away 110 000 us short tonnes of perfectly edible food. Value US$ 292 million. Food giants are saying that they only do what customers want them to do, and that putting “old” food on sale is bad for their corporate image.
Again: What are they thinking? (I’m thinking I should resaddle and head into the food business. There’s obviously lots of tra$h to collect.)
For those of you who now feel guilty, check out Love Food Hate Waste, a nice little UK resource on how to at least avoid this in your home. They have recepies!