YTLiveGreen

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A whole bunch of companies—The New York Times and nytimes.com, Grist, PlanetGreen, GreenCar, Rueters, mkd, eHow, Better, Discovery Channel, National Geographic, and HowCast—teamed up to make this snazzy YouTube channel on living a greener life. What do you think?

Ngorongoro crater, Tanzania

Ngorongoro crater, Tanzania

I have to say, National Geographic is good with the ads. The Sun Chips contest linked from YTLiveGreen is ALMOST as compelling as the Waste Management ads on the Garbage Moguls page alerting us to the fact that their Florida landfill with soon be an ELEPHANT RESERVE. As a New Yorker whose landfill was closed only to be replaced by a tax hike to pay for expensive waste hauling contracts to drive my trash to other states, I find it very hard to praise ANYTHING the WM conglomorate does. But on the issue of elephants, I might just have to waver and say hells yeah.

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